The Ultimate Home Selling Checklist-Step 2

STEP TWO: Marketing Your Home Like a Pro 📸✨

The Ultimate Home Selling Checklist  — Part 2

Now that your home is clean, repaired, organized, and ready for buyers (thanks to Step One!), it’s time to shift into the exciting part: showing your home to the world.

This is where I come in, its all about exposure, presentation, and making sure your listing stands out — both online and in person.

Marketing isn’t just about photos and a sign in the yard. It’s about creating a story that connects buyers to your home the moment they see it.

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📸 Start With Exceptional Photography

High-quality listing photos are more than a nice touch — they’re essential. Since most buyers begin their search online, great visuals help your home rise above the competition.

Here’s what to focus on:

• 🌈 Hire a professional real estate photographer.

• 🖼️ Capture multiple angles of each room so buyers can understand size and layout.

• 🏡 Highlight your best features, such as natural light, renovated kitchens, or stunning views.

• 📅 Schedule photos when the light is best, usually daytime with curtains open.

Because first impressions happen online, strong photography immediately increases interest.

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🎥 Add Video Walkthroughs & Virtual Tours

Once photos are done, it’s time to take your listing one step further.

• 🎬 Video walkthroughs or floor plans allow buyers to feel the flow of the home.

• 🌐 360° virtual tours let them explore remotely at their own pace.

• ✈️ Offer virtual showings for out-of-town or busy buyers.

These tools work especially well for buyers relocating from out of province — and they help get serious eyes on your home sooner.

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🚁 Consider Drone Photography for Unique Properties

If your home has land, views, outbuildings, proximity to parks, rivers, or open space, drone footage can elevate your listing dramatically.

• 🚁 Aerial shots reveal lot size, neighborhood layout, and nearby amenities

• 🏔️ They showcase scenery, privacy, and space in a way ground photos can’t

• 🌅 They create an emotional connection, encouraging buyers to reach out

Drone marketing isn’t necessary for every listing, but when it fits — it’s powerful.

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📝 Review & Refine Your Listing Description

A strong listing description does more than recite features; it tells buyers what makes your home special.

As you prepare:

• ✏️ Make sure all key features have been highlighted

• 📍 Add community benefits, such as walking paths, schools, or recreation areas

• 🌟 Include recent updates so buyers see value right away

• 💡 Use clear, honest language that builds trust

A polished listing creates clarity and helps buyers imagine life in your home.

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📂 Prepare a Buyer Information Package

Providing details up front builds confidence and reduces back-and-forth questions.

Create a digital or printed folder with:

• 🗺️ Floor plans

• 💡 Utility costs

• 🧾 Property tax information

• 🛠️ A list of improvements + dates

• 🏘️ Neighborhood highlights

• 🚗 Local amenities and features

Because buyers love transparency, this step often sets your listing apart.

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💬 Work With Your Agent to Build a Marketing Plan

Once your materials are ready, it’s time for your agent to push your listing out to the world.

This can include:

• 💛 MLS exposure

• 📱 Targeted social media posts

• 👀 Sneak-peek videos

• 🚪 Exclusive previews to qualified buyers

• 📣 Open houses or private showings

A strong plan helps your listing reach the right people — not just more people.

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⏳ Final Thoughts on Step Two

Marketing is the bridge between preparation and offers. When you combine professional visuals, strategic exposure, and clear information, you give buyers every reason to fall in love with your home.

With your marketing complete, you’ll be fully prepared for the next major milestone: fielding offers and negotiating like a pro.